31 ST DAVID WAY HATFIELD, HARARE
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Welcome To Chicken Slice Foods Our vision is to position the Slice brand to international standards. To become second to none through a combination of innovative quality product procurement, aggressive market development and customer service delivery strategies.The brand operates a fast foods business and opened its doors in 2010 along the Harare-Masvingo highway on the 192 km peg in Mvuma. Chiken Slice Pizza Slice Creamy Slice Slice Groceries OWNERSHIP AND BACKGROUND Packers International (Pvt) Ltd t/a Chicken Slice was incorporated on 19 September 2009 under registration number 2667/2009 with the food division licensed as a Designated Tourist Facility under the Tourism Act (Chapter 14:20) under license RST0395 in 2010. STRATEGIC INTENT AND BELIEFS Our Vision Our vision is to position the Slice brand to international standards. To become second to none through a combination of innovative quality product procurement, aggressive market development and customer service delivery strategies. MISSION STATEMENT To be an effective and efficient preferred supplier of all fast foods and to position the brand to International standards. CORE VALUES In pursuit of our mission, Packers International core values are:- Integrity and diligence Customer focus Professional competency Commitment to fair and equitable manpower policies To respect the interests of all its stakeholders. PRODUCTS AND SERVICES Slice brand offers a broad and diversified meal-mix tailor made to meet the travelling and relaxing public. These include: Assorted fried chicken meals Pizzeria flavors Ice cream & coffee Convenience groceries & beverages ACHIEVEMENTS TO DATE Its major milestorm was the opening up of its first ever state of the art Foodcourt under Slice brand in Mvuma in 2010. Entreprenuer of the year 2010 Midlands Award : Zimbabwe National Chamber of Commerce(ZNCC) Regional Customer Care Service Excellence Award 2011 : Zimbabwe Institute of Manangement (ZIM) Businessman of the year 2011- Regional : Zimbabwe National Chamber of Commerce(ZNCC) Businessman of the year 2011- National : Zimbabwe National Chamber of Commerce(ZNCC) National Annual Quality Awards Winner 2012: Standards Association of Zimbabwe(SAZ) Nominee JCI TOY list 2012: Junior Chambers (JCI) National Customer Care Service Excellence Award 2011 : Zimbabwe Institute of Manangement (ZIM) Manager of The Year - Second Runner-up : Zimbabwe Institute of Manangement (ZIM) Outstanding Marketing Personality Of The Year - Second Runner-up : Marketing Association of Zimbabwe (MAZ) Zimbabwe Top 20 Outstanding Business Personality For the Year 2012- Mr T Mutyebere : Megafest Business Awards Fast Growing Business of the Year 2012 : Victors' Awards Irvine's Zimbabwe Food Solutions Customer Of the Year Award Service Excellence Award- Retail Sector : Contact Center Association of Zimbabwe BUSINESS OUTLOOK The socio-economic and political stability is envisaged to continue into the future. The expected increase in capacity utilization through branch network expansion will present additional opportunities for business growth. The Mvuma site is strategically positioned along the epicenter of the Harare-Masvingo and Harare-Gweru highways. The market is an all inclusive catering from the low to the high income consumers, diet conscious to non-particular product clientele and those in need of refreshments. All identified potential sites in greater Harare are at the hub of business activity thus maximizing consumer needs with a unique brand. The locations are ideal while the product mix is a combination of high moving fast foods and juices coupled with lots of rest environments for business and pep talk. With such a branch roll out based on a strengthened, tested and tried brand growth prospects are real, the Mvuma Slice is testimony according to it's performance. The success of this funding proposal has brought milestorm, in the greater Harare.